Hair Care in Tunisia

Hair care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. Hair care is a significant product in Tunisia and there is a constant flow of product launches to keep consumers engaged. Standard shampoo accounted for most value sales and is widely available across all retailers. However, conditioners and treatments registered the highest value growth. There is an increasing range of mass o...

Euromonitor International's Hair Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hair Care in Tunisia
Euromonitor International
July 2025
List Of Contents And Tables
HAIR CARE IN TUNISIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Conditioners and treatments register highest value growth
SAH’s new company, Lilas Cosmetics, already gains significant foothold
Hypermarkets offer large range of local, mass brands
PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Illegal trade still an issue
Focus on a more natural positioning
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2019-2024
Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN TUNISIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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