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Hair Care in Thailand

Publisher Euromonitor International
Published May 13, 2025
Length 27 Pages
SKU # EP20050016

Description

Hair care in Thailand witnessed slower volume growth in 2024, with demand stabilising following the post-pandemic surge. Nonetheless, Thai consumers maintain a strong interest in hair care and there is a noticeable shift towards premium and specialised hair care products, which is fuelling value growth. Thailand’s growing middle-class population seeks higher quality hair care solutions for use at home. Urbanisation is also shaping consumer needs, with mental stress and exposure to pollution affe...

Euromonitor International's Hair Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Hair Care in Thailand
Euromonitor International
May 2025
List Of Contents And Tables
HAIR CARE IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation gives consumers greater choice of hair care products
Multinationals face growing competition from an increasing array of local brands
Retail e-commerce and convenience stores both gain share
PROSPECTS AND OPPORTUNITIES
Holistic wellness to drive developments in hair care
Social media platforms and influencers will play a vital role
Hair health and problem-based hair solutions will become more prominent
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2019-2024
Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 6 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 7 LBN Brand Shares of Colourants: % Value 2021-2024
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 9 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 11 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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