Hair Care in the Netherlands

Retail value sales of hair care increased notably in 2024. The category’s strong performance was driven largely by further increases in average unit prices. Manufacturers were still adjusting pricing to offset post-pandemic cost pressures, while consumers showed growing interest in more sophisticated and higher-priced products. The shift towards premiumisation, including salon-grade hair care and functional treatments, played a central role in value growth.

Euromonitor International's Hair Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.