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Hair Care in Lithuania

Publisher Euromonitor International
Published May 19, 2025
Length 20 Pages
SKU # EP20049785

Description

Hair care in Lithuania registered slow growth in retail volume sales in 2024; albeit an improvement on the flat growth posted in 2023. Hair care is regarded as a highly mature or even saturated category, with few organic or natural growth avenues open to manufacturers. The total population and number of households rose only slowly in 2024. Meanwhile, price inflation remained visible in 2024, adding momentum to retail current value sales, which rose moderately, albeit at a much slower rate than i...

Euromonitor International's Hair Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Hair Care in Lithuania
Euromonitor International
May 2025
List Of Contents And Tables
HAIR CARE IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Standard shampoos lead as essential hair care options
L'Oréal Baltic benefits from wide coverage in hair care
Pharmacies leverage convenience and price strategies to lead distribution
PROSPECTS AND OPPORTUNITIES
Hair care is set to stagnate over the forecast period
Heavy price promotions hinder retail value dynamics
Hair loss concerns to push the use of pharma products
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2019-2024
Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN LITHUANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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