Hair Care in Japan

In 2024, hair care in Japan witnessed a small sales increase in retail current value terms, despite facing challenges such as oversaturation from an influx of brands, and the impact of rising living costs. However, these factors somewhat cooled the growth momentum previously driven by price increases in the largest categories, shampoos, and conditioners and treatments. Meanwhile, styling agents saw a particularly strong growth rate, driven by consumer interest in hairstyles that focus on layerin...

Euromonitor International's Hair Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.