
Hair Care in Germany
Description
Value sales of hair care increased in Germany in 2024. Amid ongoing economic uncertainty, German consumers looked to save money where possible. Standard shampoos emerged as the category offering the most widely accepted value for money. As a result, the category remained the largest segment within hair care and continued to record growth. Specialised shampoos targeting specific hair needs are typically more expensive. While demand for these products continues to rise, a growing trend is emerging...
Euromonitor International's Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
25 Pages
- Hair Care in Germany
- Euromonitor International
- July 2025
- List Of Contents And Tables
- HAIR CARE IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Standard shampoos drive sales while hair loss treatments boost growth in 2024
- Henkel retains its lead in hair care while Aesop gains momentum with premium natural offerings
- Health and beauty specialists lead hair care sales while variety stores and retail e-commerce gain momentum
- PROSPECTS AND OPPORTUNITIES
- Rising demand for natural and functional hair care is expected to support growth
- The development of sustainable hair care packaging is set to rise across the forecast period
- AI-driven solutions are set to gain ground in hair care in Germany
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2019-2024
- Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 6 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 7 LBN Brand Shares of Colourants: % Value 2021-2024
- Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 9 LBN Brand Shares of Styling Agents: % Value 2021-2024
- Table 10 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 11 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN GERMANY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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