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Hair Care in Georgia

Publisher Euromonitor International
Published May 13, 2025
Length 21 Pages
SKU # EP20050009

Description

Retail value sales of hair care increased in Georgia in 2024, with both volume and value sales rising. This expansion was largely driven by the continued development of modern grocery retail into regional areas, which improved accessibility and availability. In addition, the active expansion of pharmacies across Georgian regions played a key role in widening the assortment of hair care products available to consumers.

Euromonitor International's Hair Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Hair Care in Georgia
Euromonitor International
May 2025
List Of Contents And Tables
HAIR CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Targeted solutions and hair care treatments drive growth in 2024
Procter & Gamble Co retains its lead through well-established, affordable brands
Convenience and the rise of online marketplaces supports sales of retail e-commerce
PROSPECTS AND OPPORTUNITIES
Salon professional hair care is set to grow, supported by promotions in salons
Brand loyalty is anticipated to remain strong, though consumers will seek promotions
Innovation is set to focus on specialised treatments to boost value
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2019-2024
Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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