
Hair Care in Ecuador
Description
Hair care remains the largest and one of the most established categories in Ecuador’s beauty and personal care industry. Despite being a mature category, it continues to grow steadily as Ecuadorians place a high value on hair health and appearance. Consumers are willing to invest in multiple products to maintain strong, healthy, and well-groomed hair. Innovations in natural ingredients, sulphate-free formulae, and specialised treatments are driving interest, while premium and salon brands are ex...
Euromonitor International's Hair Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Hair Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Hair Care in Ecuador
- Euromonitor International
- May 2025
- List Of Contents And Tables
- HAIR CARE IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Standard shampoos the largest category, while salon professional hair care leads growth
- Unilever continues to lead hair care in Ecuador due to its strong distribution network and marketing investments
- Blackouts affect traditional channel, while supermarkets stand strong
- PROSPECTS AND OPPORTUNITIES
- Hair care expected to continue growing due to innovation and increasing demand
- Marketing investments will shape Hair care growth in the forecast period
- Ingredient-led innovation as consumers become more knowledgeable
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2019-2024
- Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN ECUADOR
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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