
Hair Care in Austria
Description
Hair care in Austria continued to register strong demand in 2024, as consumers maintained their focus on scalp health, hair repair, and holistic self-care. Value growth was driven by both a modest increase in demand and rising average unit prices, with categories such as styling products, conditioners and treatments, hair loss treatments, and standard shampoos all contributing positively to overall performance. Amid a growing desire for efficacy, convenience, and naturalness, brands responded wi...
Euromonitor International's Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
29 Pages
- Hair Care in Austria
- Euromonitor International
- June 2025
- List Of Contents And Tables
- HAIR CARE IN AUSTRIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Skinification, sustainability, and science-backed claims shape consumer preferences in 2024
- Henkel retains a commanding lead while dermocosmetics brands gain momentum
- Health and personal care stores remain dominant as omnichannel innovation boosts e-commerce
- PROSPECTS AND OPPORTUNITIES
- Medicated and problem-solving formulations to gain further traction
- Premium positioning will grow but mass hair care remains dominant
- Sustainability and skinification to shape future innovation
- CATEGORY DATA
- Table 1 Sales of Hair Care by Category: Value 2019-2024
- Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 6 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 7 LBN Brand Shares of Colourants: % Value 2021-2024
- Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 9 LBN Brand Shares of Styling Agents: % Value 2021-2024
- Table 10 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 11 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN AUSTRIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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