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HW Hot Drinks in Germany

Publisher Euromonitor International
Published Dec 09, 2025
Length 14 Pages
SKU # EP20676792

Description

Demand for health and wellness hot drinks continued to grow in 2024 with consumers becoming increasingly conscious of the impact of their purchasing decisions on their health and wellbeing. Fruit/herbal tea with natural and functional claims was in particular demand with there being a growing awareness of the wellness benefits of consuming these products. Consumers are also looking to reduce their intake of sugar and artificial sweeteners and this is likely to influence the market’s development...

Euromonitor International's HW Hot Drinks in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Hot Drinks in Germany
Euromonitor International
December 2025
List Of Contents And Tables
HW HOT DRINKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural, organic and functional hot drinks among the big winners in 2024
INDUSTRY PERFORMANCE
Consumers looking to make healthier choices
Natural claims find favour among those seeking healthier and more sustainable options
Sales of no caffeine coffee decline but tea benefits from its association with wellness
WHAT’S NEXT
Natural and organic claims set to drive growth
Tea set to be a key focus of the health and wellness movement
Demand is expected to grow for natural, fortified and unsweetened hot drinks
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER

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