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HW Hot Drinks in Denmark

Publisher Euromonitor International
Published Jan 12, 2026
Length 12 Pages
SKU # EP20773134

Description

In 2024, health, wellness, and clean ingredients strongly influenced hot drinks in Denmark, driving growth in functional teas, herbal teas, and premium coffees. Organic and natural claims remained key purchase drivers, with consumers prioritising transparency, traceable sourcing, and ethically produced ingredients. Specialty and plant-based offerings gained popularity, supporting premiumisation and higher average prices across the category.

Euromonitor International's HW Hot Drinks in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in Denmark
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Organic and natural claims support sales of hot drinks in Denmark
INDUSTRY PERFORMANCE
Clean ingredients and speciality offerings influence hot drinks in Denmark in 2024
Organic remains a key health claim, supporting sales of hot drinks in Denmark
Natural and clean ingredients drive growth and premiumisation in Denmark’s hot drinks
WHAT’S NEXT
Premium, clean, and organic hot drinks are set to respond to health-conscious demands
Rising disposable income and expanded product ranges are set to support sales of organic hot drinks
Natural hot drinks are expected to grow as manufacturers expand ranges across different price points
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN DENMARK
EXECUTIVE SUMMARY
Clean label, fortified and functional innovation drives demand in Danish food and drink
INDUSTRY PERFORMANCE
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
WHAT’S NEXT
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER

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