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HW Hot Drinks in Brazil

Publisher Euromonitor International
Published Jan 12, 2026
Length 13 Pages
SKU # EP20773132

Description

Consumers in Brazil are becoming increasingly conscious of the impact their purchasing decisions are having both on their health but also the environment. This benefited sales of health and wellness hot drinks in 2024. There was a particular focus on natural and organic products, with these perceived to be both healthier and more sustainable. There was also a growing demand both for products with energy boosting properties on one hand, but also products that could support sleep and relaxation on...

Euromonitor International's HW Hot Drinks in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Hot Drinks in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brazilians look for natural products to support their busy lifestyles
INDUSTRY PERFORMANCE
New legislation impacts the market
Natural claims aligned with the focus on healthier lifestyles
Players shift to organic production to add value to their hot drinks
WHAT’S NEXT
Players expected to focus on meeting the needs of a busy and increasingly active market
Natural claims set to grow in importance
Organic claims open the door to healthier, more sustainable and more profitable products
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
Consumers being influenced into making healthier choices
INDUSTRY PERFORMANCE
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
WHAT’S NEXT
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER

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