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HW Hot Drinks in Belgium

Publisher Euromonitor International
Published Dec 23, 2025
Length 12 Pages
SKU # EP20680638

Description

In 2024, rising living costs in Belgium increased price sensitivity in hot drinks, driving consumers towards more affordable brands, private label and value-for-money options. At the same time, health priorities continue to impact demand, placing high-sugar hot drinks under pressure and accelerating a shift towards low sugar, natural and fortified/functional alternatives. Fruit/herbal tea gained traction as consumers moved away from black tea in favour of perceived health benefits.

Euromonitor International's HW Hot Drinks in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in Belgium
Euromonitor International
December 2025
List Of Contents And Tables
HW HOT DRINKS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health priorities accelerate a shift towards low sugar, natural and fortified/functional hot drinks
INDUSTRY PERFORMANCE
Cost pressures and health priorities impact hot drinks in Belgium during 2024
Ongoing demand for natural and caffeine free hot drinks as consumers seek health benefits
While inflation shifts consumer focus, organic tea continues to thrive in Belgium
WHAT’S NEXT
Health claims are set to drive premiumisation and innovation within hot drinks in Belgium
Rising health awareness is set to support growth in caffeine-free and natural hot drinks in Belgium
Growth for the organic claim is set to be supported by sustainability and fresh coffee in Belgium
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BELGIUM
EXECUTIVE SUMMARY
Cost-conscious consumers prioritise value while health and wellness demand remains strong
INDUSTRY PERFORMANCE
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
WHAT’S NEXT
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER

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