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HW Hot Drinks in the US

Publisher Euromonitor International
Published Jan 09, 2026
Length 13 Pages
SKU # EP20711471

Description

Supply shortages of key ingredients such as coffee and cocoa continued to put pressure on volume sales of hot drinks in 2024, including those with health and wellness claims. Despite consumers adopting a cautious approach to spending there remained a steady demand for hot drinks with functional claims, especially those promoting sleep and relaxation. Meanwhile, growing concerns around ultra-processed foods and beverages benefited sales of natural products.

Euromonitor International's HW Hot Drinks in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Hot Drinks in the US
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supply shortages push prices up limiting growth across hot drinks
INDUSTRY PERFORMANCE
Price pressures limit growth and development opportunities within hot drinks
Consumers want to cut back on caffeine without losing flavour
Natural and functional claims present new opportunities for development
WHAT’S NEXT
Coffee shortages could support a shift to alternative caffeine sources
No caffeine hot drinks could face competition from other alternatives
Natural and functional ingredients likely to remain key growth drivers
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Consumers keen to make healthier choices despite financial pressures
INDUSTRY PERFORMANCE
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
WHAT’S NEXT
GLP-1 drugs could shake up the market
COUNTRY REPORTS DISCLAIMER

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