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HW Dairy Products and Alternatives in New Zealand

Publisher Euromonitor International
Published Jan 20, 2026
Length 14 Pages
SKU # EP20807714

Description

In 2024, health and wellness dairy products and alternatives in New Zealand continued to evolve as consumers demanded more explicit health value from products that were historically assumed to be “naturally healthy”. While staples such as milk and yoghurt still benefit from a long-standing health halo, shoppers have become more attentive to product formulation and increasingly cautious about hidden sugars, especially in flavoured milk and many yoghurt lines. This has reinforced the role of claim...

Euromonitor International's HW Dairy Products and Alternatives in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in New Zealand
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sugar reduction and gut health claims reshape what “healthy dairy” means
INDUSTRY PERFORMANCE
Health-led scrutiny pushes brands towards lower sugar recipes and functional positioning
Good source of minerals remains a core dairy reassurance cue, especially through calcium messaging
Low fat stays relevant but increasingly competes with newer health priorities
WHAT’S NEXT
Low sugar and digestive health will remain the most important engines of future dairy wellness growth
Good source of minerals is expected to stay resilient as bone health concerns and everyday nutrition needs grow
Low fat is likely to soften as “naturalness” and sugar reduction become more persuasive health cues
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
INDUSTRY PERFORMANCE
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
WHAT’S NEXT
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS DISCLAIMER

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