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HW Dairy Products and Alternatives in the United Kingdom

Publisher Euromonitor International
Published Dec 23, 2025
Length 14 Pages
SKU # EP20680578

Description

Consumers are becoming increasingly conscious of what they put into their bodies and there has been growing scepticism of better-for-you claims within the dairy products and alternatives market. This resulted in some consumers shifting from products with low fat claims to full fat products with natural and organic claims towards the end of the review period, with the latter seen to be less processed and thus healthier. In contrast, interest in fortified dairy products and alternatives grew with...

Euromonitor International's HW Dairy Products and Alternatives in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers making more informed choices with low fat claims no longer sufficient
INDUSTRY PERFORMANCE
Dairy players launch new product lines to attract health conscious consumers
Low fat products losing their appeal due to perceptions of being overly processed
High protein products see growing demand, supported by new product development
WHAT’S NEXT
Gut health set to be a focus of the market over the forecast period
Low fat claims under pressure but HFSS regulations should help sustain demand
High protein claims set to be a key feature of the market
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
UK consumers focus on making healthier choices
INDUSTRY PERFORMANCE
Players promote added functionality to push sales
Consumers demand healthier, natural, and ethical products
WHAT’S NEXT
Updates to HFSS regulations set to influence the market’s growth and development
COUNTRY REPORTS DISCLAIMER

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