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HW Dairy Products and Alternatives in Turkey

Publisher Euromonitor International
Published Jan 21, 2026
Length 14 Pages
SKU # EP20807580

Description

Health and wellness dairy products and alternatives in Turkey continued to develop in 2024, although purchasing behaviour remained strongly influenced by affordability pressures. Milk pricing remained a key theme during the year, with higher input costs across feed, energy, wages and logistics pushing unit prices upwards and limiting consumer ability to trade up. While improved production conditions supported supply compared to earlier disruption, dairy products became less accessible for many h...

Euromonitor International's HW Dairy Products and Alternatives in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health-led innovation continues, but affordability shapes purchasing decisions
INDUSTRY PERFORMANCE
Traditional and emerging health cues shape category direction
Good source of minerals supports credibility in core dairy categories
Low fat and free from lactose gain relevance as consumers refine dietary choices
WHAT’S NEXT
Value for money will remain central as health-led diversification continues
Good source of minerals expected to benefit from stronger demand for fortified dairy
Low fat expected to remain stable as lactose-free expands further
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Healthier indulgence and clean labels underpin health and wellness expansion
INDUSTRY PERFORMANCE
Sugar reduction becomes mainstream as health concerns intensify
Natural and functional positioning gains credibility through clean label and fortified benefits
WHAT’S NEXT
Value-led wellness, specialised nutrition and plant-based diversification to shape future growth
COUNTRY REPORTS DISCLAIMER

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