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HW Dairy Products and Alternatives in Thailand

Publisher Euromonitor International
Published Jan 07, 2026
Length 14 Pages
SKU # EP20711484

Description

In 2024, health and wellness continued to play a central role in shaping dairy consumption in Thailand, with consumers increasingly prioritising functional nutrition alongside taste and convenience. Rising awareness of the link between diet and long-term health outcomes has supported demand for products offering added benefits such as vitamins, minerals, protein and probiotics. At the same time, manufacturers have responded by reformulating core dairy products, expanding lactose-free and plant-b...

Euromonitor International's HW Dairy Products and Alternatives in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in Thailand
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional nutrition reshapes everyday dairy consumption
INDUSTRY PERFORMANCE
Functional fortification becomes a core growth driver
Mineral enrichment supports bone and overall health positioning
Vitamin-fortified dairy maintains broad consumer appeal
WHAT’S NEXT
Premiumisation and functional benefits shape future demand
Mineral fortification remains a long-term health priority
Vitamin-enriched dairy aligns with preventive wellness trends
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
Health-driven moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
Sugar reduction becomes a structural health priority
Functional nutrition supports premiumisation across categories
Natural and clean-label cues reinforce trust and reassurance
WHAT’S NEXT
Health-driven innovation becomes more sophisticated and integrated
COUNTRY REPORTS DISCLAIMER

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