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HW Dairy Products and Alternatives in Sweden

Publisher Euromonitor International
Published Jan 21, 2026
Length 15 Pages
SKU # EP20807595

Description

In 2024, health, nutrition, and sustainability drove innovation in Swedish dairy products and alternatives, with strong focus on high protein, low fat, lactose free, and plant-based claims. Rapeseed oil spreads, protein-enriched yoghurts, fortified oat drinks, and functional milk formulas highlighted heart health, gut support, and overall nutrient density. Natural and clean-label products, often locally sourced, remained popular, while private labels expanded with low sugar, fortified, and plant...

Euromonitor International's HW Dairy Products and Alternatives in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Dairy Products and Alternatives in Sweden
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
High protein, plant based, and functional products are the focus of innovation in 2024
INDUSTRY PERFORMANCE
Consumers seek high protein, low fat and plant based ingredients within dairy products and alternatives
Natural and additive-free dairy products remain popular as interest rises for fortified and functional options
Lactose free dairy expands with high protein and fortified/functional innovations
WHAT’S NEXT
Plant-based protein and nutrient-focused innovations are set to expand across the forecast period
The natural claim will retain its appeal, especially when combined with fortified/functional claims
The lactose free claim is set to record growth and innovation within dairy products
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Fortified/functional and natural health claims support growth and innovation in 2024
INDUSTRY PERFORMANCE
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
WHAT’S NEXT
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER

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