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HW Dairy Products and Alternatives in South Africa

Publisher Euromonitor International
Published Jan 16, 2026
Length 14 Pages
SKU # EP20772994

Description

In 2024, health and wellness positioning in South African dairy products and alternatives continued to evolve through fortification, digestive health claims and functional differentiation rather than radical shifts in consumption. Core dairy categories such as milk and yoghurt increasingly carried clear front-of-pack health messages that aimed to reassure consumers around everyday nutrition, particularly in a context of rising health awareness and persistent affordability pressures. Manufacturer...

Euromonitor International's HW Dairy Products and Alternatives in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in South Africa
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fortification, digestion and functionality shape dairy health positioning
INDUSTRY PERFORMANCE
Fortification and digestive health drive incremental innovation in dairy
Low fat remains stable amid rising indulgence in yoghurt
Vitamins strengthen dairy’s role in everyday nutrition
WHAT’S NEXT
Regulation, plant-based growth and digestive health shape future dairy development
Low fat retains relevance but shows limited growth potential
Vitamins remain a cornerstone of dairy health positioning
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health pressures accelerate demand for functional and better-for-you products
INDUSTRY PERFORMANCE
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
WHAT’S NEXT
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER

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