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HW Dairy Products and Alternatives in Norway

Publisher Euromonitor International
Published Jan 20, 2026
Length 15 Pages
SKU # EP20807746

Description

In 2024, Norwegian consumers increasingly prioritised natural, minimally processed, and nutrient-rich dairy products and alternatives, driving growth in full-fat milk, butter, natural yoghurt, and high protein offerings such as fromage frais, quark, and yoghurts. Baby food and plant-based dairy alternatives also experienced rising demand, with health-conscious parents and consumers sought transparency, low sugar, and sustainable, premium ingredients. Across categories, innovation in flavour and...

Euromonitor International's HW Dairy Products and Alternatives in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Dairy Products and Alternatives in Norway
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising demand for natural, high protein, and health-focused dairy products and alternatives
INDUSTRY PERFORMANCE
Shifting consumer preferences drive growth in natural and health-focused dairy product and alternatives
Health and natural trends lead to a resurgence for full fat dairy products in Norway
The high protein claim is supported by fitness-focused consumers as health and convenience drive sales
WHAT’S NEXT
There is set to be rising demand for natural, high protein, and health-focused options in Norway
Whole fat dairy will continue to see a renewed interest during ongoing low fat consumption
High protein dairy products will benefit from ongoing innovation that supports sales
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Norwegian consumers favour natural, local and fortified/functional products in 2024
INDUSTRY PERFORMANCE
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
WHAT’S NEXT
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER

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