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HW Dairy Products and Alternatives in the Netherlands

Publisher Euromonitor International
Published Dec 23, 2025
Length 15 Pages
SKU # EP20680606

Description

High protein claims were increasingly shaping Dutch consumer preferences in dairy products and alternatives in 2024, with both naturally high protein products like skyr, quark, and cottage cheese, as well as ranges with added protein, experiencing growth. Plant-based dairy continued to expand, though consumer scrutiny over processing presented a challenge. Low fat products remained relevant but faced pressure as some consumers favoured full fat, filling options or fitness-focused ranges combinin...

Euromonitor International's HW Dairy Products and Alternatives in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Dairy Products and Alternatives in the Netherlands
Euromonitor International
December 2025
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
High protein and plant based dairy grow amid shifting consumer preferences
INDUSTRY PERFORMANCE
High protein innovation shapes consumer buying habits in dairy products and alternatives
Low fat dairy shows stabilisation as fitness-led products offset shifting consumer preferences
Natural claims remain expected in dairy while plant based products face scrutiny over processing
WHAT’S NEXT
High protein and plant based dairy will remain key drives of innovation and growth
Low fat dairy is set to face pressure, however, fitness-focused ranges have potential for growth
Limited growth potential for natural claims as organic products take precedence
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
INDUSTRY PERFORMANCE
Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
Plant based, organic, and gluten free claims drive preventative health choices
WHAT’S NEXT
Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS DISCLAIMER

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