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HW Dairy Products and Alternatives in Japan

Publisher Euromonitor International
Published Dec 23, 2025
Length 13 Pages
SKU # EP20680584

Description

In health and wellness dairy products and alternatives, probiotic and high protein are both attractive claims to Japanese consumers. Probiotic claims are highly attractive due to the widespread popularity of fermented foods in Japan. In addition, Greek-style yoghurt has gained popularity for its high protein levels which supports weight management and fitness lifestyles.

Euromonitor International's HW Dairy Products and Alternatives in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Dairy Products and Alternatives in Japan
Euromonitor International
December 2025
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and wellness claims are pivotal in dairy products and alternatives
INDUSTRY PERFORMANCE
High protein yoghurt enjoys strong popularity in Japan
Probiotic claims stand out in dairy products and alternatives
Low fat claims align with weight management goals
WHAT’S NEXT
High protein and no sugar claims to gain traction
Probiotic claims will remain key in Japan
Low fat milk to gain popularity out of affordability
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
Japanese have strong interest in health and wellness claims
INDUSTRY PERFORMANCE
Nutritional support and weight management shapes demand patterns
Natural claims are important to Japanese consumers
WHAT’S NEXT
Strong outlook for health and wellness
COUNTRY REPORTS DISCLAIMER

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