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HW Dairy Products and Alternatives in Italy

Publisher Euromonitor International
Published Jan 12, 2026
Length 14 Pages
SKU # EP20773128

Description

Italians regularly consume dairy products as part of a healthy and balanced lifestyle. Whilst lactose free and low fat are prominent health claims, probiotic and natural claims also stand out. High protein is one of the most dynamic claims, with double-digit CAGR value growth over the review period.

Euromonitor International's HW Dairy Products and Alternatives in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in Italy
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players adopt multiple health claims to address consumer needs
INDUSTRY PERFORMANCE
Focus on high protein and functional claims
Lactose free cheese continues to gain popularity
Low fat claims are common in soft cheese and mozzarella
WHAT’S NEXT
Health claims will be central to product development
Promising outlook for lactose free products
Low fat will continue to resonate with consumers
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Rising health awareness drives expansion of claims
INDUSTRY PERFORMANCE
Italian consumers invest to support health
Protein trend gains prominence
WHAT’S NEXT
Economic recovery to propel growth of health and wellness
COUNTRY REPORTS DISCLAIMER

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