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HW Dairy Products and Alternatives in Ireland

Publisher Euromonitor International
Published Jan 16, 2026
Length 13 Pages
SKU # EP20772993

Description

Health and wellness dairy products and alternatives in Ireland continued to evolve in 2024, shaped by a growing focus on functionality, gut health and immune support. While low fat dairy remained the leading claim in value terms, its performance was increasingly challenged by shifting consumer perceptions around processing and nutritional quality. In contrast, products positioned around digestive health, protein enrichment and immune support gained stronger momentum, reflecting broader lifestyle...

Euromonitor International's HW Dairy Products and Alternatives in Ireland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Dairy Products and Alternatives in Ireland
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional nutrition gains traction while traditional low fat positioning shows signs of strain
INDUSTRY PERFORMANCE
Digestive health and immunity drive innovation beyond traditional dairy nutrition
Low fat dairy faces growing scepticism amid a shift toward perceived naturalness
High protein replaces mineral fortification as a primary functional growth driver
WHAT’S NEXT
Gut health and microbiome science shape the future of dairy innovation
Low fat dairy expected to remain stable but structurally challenged
High protein positioned for sustained growth as a core nutritional pillar
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN IRELAND
EXECUTIVE SUMMARY
Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
INDUSTRY PERFORMANCE
Functionality, reformulation and regulatory compliance drive market performance
Plant-based, vegetarian and cleaner-label eating gain further ground
WHAT’S NEXT
Targeted health benefits, transparency and sustainable reformulation shape future growth
COUNTRY REPORTS DISCLAIMER

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