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HW Dairy Products and Alternatives in Greece

Publisher Euromonitor International
Published Jan 16, 2026
Length 14 Pages
SKU # EP20772992

Description

In 2024, Greek dairy and alternatives saw strong innovation driven by health and wellness trends, with fortified/functional, probiotic, and plant-based products gaining momentum. Low fat claims grew across milk, cheese, and plant-based options, while calcium and mineral enrichment, particularly in yoghurt and kefir, supported bone health positioning. Organic and baby food products also expanded, reflecting rising consumer demand for sustainable, nutrient-rich, and digestive-friendly options.

Euromonitor International's HW Dairy Products and Alternatives in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in Greece
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fortified/functional and low fat claims drive sales in Greek dairy products and alternatives
INDUSTRY PERFORMANCE
Plant-based, high protein and fortified/functional claims drive innovation in dairy products and alternatives in 2024
Low fat positioning gains momentum as brands reformulate milk, cheese and plant-based alternatives
Calcium rich positioning strengthens sales of dairy, especially yoghurt and kefir, in 2024
WHAT’S NEXT
High protein, probiotic and organic claims are set to drive growth across the forecast period
The low fat claim is expected to continue developing, with new launches in milk and yoghurt
Calcium enrichment and mineral fortification is set to support innovation in dairy products and alternatives
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Health-driven consumers embrace plant-based, no sugar and natural claims
INDUSTRY PERFORMANCE
Plant-based, high protein, and multifunctional nutrition choices rise
Natural and organic products build trust and offer perceived health benefits
WHAT’S NEXT
Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS DISCLAIMER

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