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HW Dairy Products and Alternatives in Germany

Publisher Euromonitor International
Published Dec 09, 2025
Length 15 Pages
SKU # EP20676791

Description

Traditional dairy producers are diversifying their offerings to include healthier and more sustainable options, while plant-based brands continue to innovate and capture a larger share of sales. This blend of tradition and innovation ensures a vibrant and evolving landscape in Germany, where long-standing preferences and emerging trends coalesce to drive market expansion.

Euromonitor International's HW Dairy Products and Alternatives in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Dairy Products and Alternatives in Germany
Euromonitor International
December 2025
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players responding to the changing needs of the market
INDUSTRY PERFORMANCE
Consumers making healthier and more ethical purchasing decisions
Low fat claims lose appeal as focus shifts to plant-based dairy
Lactose free claims gaining prominence
WHAT’S NEXT
Consumers will likely continue to focus on making more ethical and healthier choices
Rising obesity concerns remain a key sales driver
Focus on dietary health set to fuel the growth of lactose free claims
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER

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