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HW Dairy Products and Alternatives in Denmark

Publisher Euromonitor International
Published Jan 12, 2026
Length 14 Pages
SKU # EP20773127

Description

In 2024,health and wellness claims were driving innovation in dairy products and alternatives in Denmark, with consumers seeking products that combine nutritional benefits, such as probiotics, protein, and fibre, with taste, convenience, and sustainability. Low fat, lactose free, fortified, and plant based claims were gaining traction, while premium and organic options faced challenges due to higher prices, particularly in milk. Protein-rich and probiotic-enriched dairy, as well as functional pl...

Euromonitor International's HW Dairy Products and Alternatives in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in Denmark
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Probiotics, high protein, and plant-based innovations respond to health demands in Denmark
INDUSTRY PERFORMANCE
Health and wellness claims support innovation across dairy products and alternatives in Denmark
Rising prices and shifting perceptions challenge sales of organic dairy in Denmark
Rising demand for low fat dairy drives product innovation in Denmark during 2024
WHAT’S NEXT
Probiotics, protein, and plant-based claims are set to support health focus innovation
Organic milk faces challenges as price pressures shift consumer demand to other health-focused options
Low-fat dairy products are set to gain share, benefiting both consumers and producers
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN DENMARK
EXECUTIVE SUMMARY
Clean label, fortified and functional innovation drives demand in Danish food and drink
INDUSTRY PERFORMANCE
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
WHAT’S NEXT
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER

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