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HW Dairy Products and Alternatives in Brazil

Publisher Euromonitor International
Published Jan 12, 2026
Length 16 Pages
SKU # EP20773125

Description

Despite continuing to face financial pressures, consumers in Brazil remained keen to invest in their health in 2024, which benefited sales of health and wellness dairy products and alternatives. Fortified and functional products remained in high demand, with high protein being one of the most significant claims as awareness grew about the health benefits of this nutrient. Free from claims also continued to find appeal among a wider audience with demand no longer limited to those with food intole...

Euromonitor International's HW Dairy Products and Alternatives in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
HW Dairy Products and Alternatives in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers look to make healthier choices despite financial limitations
INDUSTRY PERFORMANCE
High protein claims become more prominent as demand grows
Lactose-free claims attract a growing audience of health conscious consumers
Consumers keen to invest in products that can support healthy ageing and boost immunity
WHAT’S NEXT
Brazilians expected to pursue healthier choices despite challenging economy
Increasing numbers of consumers looking to cut lactose out of their diet
Dairy set to remain a key focus for those looking to fulfil their nutritional requirements
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
Consumers being influenced into making healthier choices
INDUSTRY PERFORMANCE
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
WHAT’S NEXT
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER

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