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HW Dairy Products and Alternatives in Belgium

Publisher Euromonitor International
Published Dec 23, 2025
Length 14 Pages
SKU # EP20680630

Description

In 2024, easing price pressures have increased demand for health and wellness claims in dairy products and alternatives in Belgium. As consumers become more willing to purchase premium and health-focused options, private label expanded its offerings in vegetarian, vegan, and organic claims. Branded products also regained competitiveness due to stabilising prices. Meanwhile, growth in plant-based alternatives accelerated, driven by vegetarian and vegan claims, along with innovations in low-fat, l...

Euromonitor International's HW Dairy Products and Alternatives in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Dairy Products and Alternatives in Belgium
Euromonitor International
December 2025
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for health and wellness claims is supported by easing price pressures in Belgium
INDUSTRY PERFORMANCE
Price stabilisation spurs growth for health and wellness dairy products and alternatives
The low fat claim continues to drive sales as private label strengthens its ranges
The high protein trends gain momentum as consumers prioritise performance and wellbeing
WHAT’S NEXT
Health-conscious indulgence and high protein trends are set to drive growth over the forecast period
There is set to be growth and innovation in low fat and lactose free claims
Ongoing demand for high protein products will be supported by lifestyle trends
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BELGIUM
EXECUTIVE SUMMARY
Cost-conscious consumers prioritise value while health and wellness demand remains strong
INDUSTRY PERFORMANCE
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
WHAT’S NEXT
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER

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