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HW Dairy Products and Alternatives in the US

Publisher Euromonitor International
Published Jan 09, 2026
Length 16 Pages
SKU # EP20711476

Description

Due to the economic challenges facing many households in the US, there were mixed performances seen across health and wellness dairy products and alternatives in 2024. For many people price was the key consideration and this limited growth opportunities in some areas. Nonetheless, growing concerns around ultra-processed foods benefited sales of natural and organic dairy, while high protein diets remained in vogue. In contrast, a trend towards full fat dairy, driven by negative perceptions of ult...

Euromonitor International's HW Dairy Products and Alternatives in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
HW Dairy Products and Alternatives in the US
Euromonitor International
January 2026
List Of Contents And Tables
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and wellness movement limited by budgetary constraints in 2024
INDUSTRY PERFORMANCE
Natural, organic and high protein claims prove popular despite economic pressures
Low fat dairy losing its appeal as consumers favour full fat options
Natural claims gain favour as concerns around processed foods grow
WHAT’S NEXT
Economic pressures could limit the appeal of health and wellness claims
Low fat dairy set to see stable demand but challenges remain
Natural and plant-based claims present strong opportunities for growth
CATEGORY DATA
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Consumers keen to make healthier choices despite financial pressures
INDUSTRY PERFORMANCE
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
WHAT’S NEXT
GLP-1 drugs could shake up the market
COUNTRY REPORTS DISCLAIMER

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