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Germany Rtds

Publisher Euromonitor International
Published Jul 23, 2024
Length 25 Pages
SKU # EP19030588

Description

Rtds in Germany


RTDs in Germany continued to record strong total volume growth in 2023, despite a slowdown following the double-digit growth witnessed the previous year. The category’s performance was mainly driven by the rising popularity of spirit-based RTDs. The latter’s convenience makes it particularly suitable not only for on-the go consumption but also for drinking occasions at home, thereby boosting demand among consumers seeking a simpler alternative to preparing cocktails themselves using spirits and...

Euromonitor International's RTDs in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Rtds in Germany
Euromonitor International
July 2024
List Of Contents And Tables
RTDS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady growth trajectory for spirit-based RTDs, in contrast to wine-based options
Abundance of new products with innovative recipes offered by spirit-based RTDs
Private label and leading player make gains
PROSPECTS AND OPPORTUNITIES
Co-branding with soft drinks may help RTDs target a broader audience
Healthier positioning set to become increasingly prevalent
Premiumisation strategies to be increasingly explored by RTD producers
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2018-2023
Table 2 Sales of RTDs by Category: Total Value 2018-2023
Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN GERMANY
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources

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