
Germany Fragrances
Description
Fragrances in Germany
Fragrances enjoyed healthy value and volume sales in Germany in 2023, with premium fragrances slightly outperforming mass fragrances. As seen across other beauty and personal care categories, the post-pandemic landscape and various health and wellbeing trends are promoting self-care and personal hygiene. Added to which, fragrances offer a form of affordable indulgence, as seen with the “lipstick effect” whereby, in time of economic uncertainty, consumers forego large luxury items but will still...
Euromonitor International's Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Fragrances in Germany
- Euromonitor International
- July 2024
- List Of Contents And Tables
- FRAGRANCES IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fragrances records positive growth boosted by rising unit prices
- The ‘’scent economy’’ concept offers both opportunities and challenges
- Fragrance sets/kits maintain their gifting popularity and inspire future purchases of larger formats
- PROSPECTS AND OPPORTUNITIES
- Fragrances set to see moderate growth, with premiumisation trends expected
- E-commerce looks set to remain a strong channel for fragrances
- Maintaining momentum: A market reaching maturity
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2018-2023
- Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN GERMANY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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