Category: General Product Consumption
General Product Consumption market research reports by Euromonitor International
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Indonesia in 2040: The Future Demographic
The population of Indonesia is predicted to decline by 10.0%, due to changes in net migration and natural change, standing at a total of 312 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate is anticipa ... Read More
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Australia in 2040: The Future Demographic
The population of Australia is predicted to decline due to changes in net migration and natural change, standing at a total of 32.1 million citizens by 2040. The birth rate is anticipated to drop between 2024 and 2040. By 2040, the biggest cohort will be middle-aged (aged 45-64). Generational cohort ... Read More
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Myanmar in 2040: The Future Demographic
The population of Myanmar is predicted to decline by 6.7%, due to changes in net migration and natural change, standing at a total of 58.2 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate is anticipate ... Read More
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New Zealand in 2040: The Future Demographic
The population of New Zealand is predicted to decline due to changes in net migration and natural change, standing at a total of 6.0 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Major cities across New Zealand will continue to develop and expand as more consum ... Read More
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Kazakhstan in 2040: The Future Demographic
The population of Kazakhstan is predicted to decline by 16.6%, due to changes in net migration and natural change, standing at a total of 23.4 million citizens by 2040. By 2040, the biggest cohort will be middle-aged (aged 45-64). Generational cohorts in Kazakhstan will continue to influence consume ... Read More
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Voice of the Consumer: Lifestyles Survey 2025 Key Insights
The Voice of the Consumer: Lifestyles Survey reveals key shifts in consumer values, spending habits and sentiment over the past year. It highlights rising uncertainty, evolving brand loyalty, weakened in-person connections, the growth of generative AI (GenAI) and a reimagined view of luxury. Strateg ... Read More
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Vietnam in 2040: The Future Demographic
Vietnam’s population is expected to go down because of changes in net migration and natural change. By 2040, there will be 108 million people. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence consumer expenditure ... Read More
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Taiwan in 2040: The Future Demographic
The population of Taiwan is predicted to decline due to changes in net migration and natural change, standing at a total of 21.8 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Generational cohorts continue to influence consumer expenditure based on their specif ... Read More
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The Philippines in 2040: The Future Demographic
The population of the Philippines is predicted to decline due to changes in net migration and natural change, standing at a total of 130 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. Young Adults (aged 18-29) will ... Read More
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Singapore in 2040: The Future Demographic
The population of Singapore is predicted to decline due to changes in net migration and natural change, standing at a total of 6.3 million citizens by 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts in Singapore will continue to infl ... Read More
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Germany in 2040: The Future Demographic
The population of Germany is predicted to decline due to changes in net migration and natural change, standing at a total of 81.3 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Major cities across Germany will continue to develop and expand as more consumers set ... Read More
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Mexico in 2040: The Future Demographic
The population of Mexico is predicted to decline due to changes in net migration and natural change, as it reaches a total of 141 million citizens by 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence consumer ... Read More
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France in 2040: The Future Demographic
The population of France is predicted to decline due to changes in net migration and natural change, as it reaches 67.4 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64).Generational cohorts in France will continue to influence consumer expenditure based on their sp ... Read More
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Japan in 2040: The Future Demographic
The population of Japan is predicted to decline due to changes in net migration and natural change, standing at a total of 112 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Major cities across Japan will continue to develop and expand as more consumers settle h ... Read More
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Saudi Arabia in 2040: The Future Demographic
The population of Saudi Arabia is predicted to decline due to changes in net migration and natural change, standing at a total of 44.7 million citizens by 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. The birth rate in Saudi Arabia is anticipated to go ... Read More
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Sri Lanka in 2040: The Future Demographic
The population of Sri Lanka is predicted to decline due to changes in net migration and natural change, standing at a total of 24.5 million citizens by 2040. By 2040, the most people will be middle-aged (aged 45-64). Generational cohorts will continue to influence consumer expenditure based on their ... Read More
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China in 2040: The Future Demographic
The population of China is predicted to decline due to changes in net migration and natural change, as it reaches over a billion citizens by 2040. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence consumer expenditur ... Read More
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BRICS Expansion: Implications and Market Opportunities
The group of major emerging economies, BRICS, has seen a rapid rise in economic power during recent decades. As the group expanded further to include more members in recent years, its growing economic and demographic influence is reshaping global trade, investment and consumer market dynamics. This ... Read More
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Maximising Opportunities in the Millennial Market
Millennials, a 1.7 billion cohort, comprising 21% of the global population, currently hold the highest collective gross income across all generations. While facing financial caution, time crunches and value dilemmas, they still offer significant growth potential. Brands must leverage data-driven str ... Read More
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Unveiling Transformative Megatrends in Western Europe
Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, ... Read More
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Top Five Trends in Cities
Urbanisation is transforming global consumer markets and business landscapes, creating both opportunities and competitive pressures. This report reveals how evolving urban consumer behaviour, rising sustainability demands and digitalisation are reshaping urban economies. Businesses that leverage dat ... Read More
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Unlocking Growth in the 60+ Consumer Market
Mature consumers (60+) will be a key driver of consumption, set to comprise 19% of the global population and generate 31% of gross income by 2040. Their spending will more than double in coming decades, fuelled by rising demand for discretionary solutions. Challenging stereotypes, leveraging multi-m ... Read More
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Voice of the Industry Global Results 2024
This report brings together results from Euromonitor’s 2024 Voice of the Industry Survey, which tracks sales performance and expectation, channel shifts, innovation initiatives and digital trends. It highlights insights from industry professionals to understand short- and long-term business prioriti ... Read More
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Argentina: Consumer Profile
Argentina: Consumer Profile Population growth in Argentina remains steady and has resulted in a rapid urbanisation rate, making it among the most urbanized countries in Latin America. Generation Z consumers remain the most influential cohort, while Gen Alpha will enjoy increased purchasing power in ... Read More
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Colombia: Consumer Profile
Colombia: Consumer Profile Population growth in 2023 is set to reverse between 2024 and 2040 due to negative net migration. Generation Z, who represents the largest generation cohort, continues to seek digital first solutions. Colombians are embracing innovation and valuing online interactions. Urba ... Read More
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