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Fruits in the United Kingdom

Publisher Euromonitor International
Published Dec 18, 2025
Length 22 Pages
SKU # EP20676985

Description

Mixed results seen within fruits in 2025 although overall sales saw moderate growth in retail volume terms. Fruits with strong and stable supplies and a healthy image, such as strawberries and cranberries/blueberries, saw the strongest gains. However, some other fruits, such as citrus fruits, were impacted by supply shortages which impacted volume sales. Moving forward players are expected to invest in innovative branding and marketing to drive interest in UK fruits, with a focus on health, tast...

Euromonitor International's Fruits in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Fruits in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
FRUITS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of fruits post growth in 2025 thanks to the category’s healthy image
INDUSTRY PERFORMANCE
Health concerns, convenience, and retail support drive growth in fruits in 2025
Strawberry surplus drives UK fruit retail, while premium and imports face pressure
WHAT’S NEXT?
Value growth set to be driven by health concerns, premiumisation, and local sourcing
Creative branding and innovation can propel UK fresh fruit beyond commodity status
Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fruits by Category: Value 2020-2025
Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fresh food sales influenced by economic pressures and health concerns in 2025
Financial pressures push consumers to favour cheaper alternatives
Despite supply pressures demand for many fresh foods remains strong
WHAT’S NEXT?
Positive outlook for the UK’s fresh food market
Healthy eating campaigns should benefit fresh food sales
Sustainability a growing concern
CHANNELS
Supermarkets, hypermarkets and discounters dominate sales of fresh food
Sustainability adds value to the market
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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