Report cover image

Fruits in Thailand

Publisher Euromonitor International
Published Jan 20, 2026
Length 20 Pages
SKU # EP20807680

Description

Economic challenges, adverse weather conditions and price volatility have hit sales of fruits, though the health and wellness trend continues to support demand. Meanwhile, modern grocery retailing and retail e-commerce are gaining increasing importance in the distribution of fruits in Thailand.

Euromonitor International's Fruits in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Fruits in Thailand
Euromonitor International
January 2026
List Of Contents And Tables
FRUITS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Supply issues and price increases drive down volume sales
INDUSTRY PERFORMANCE
Consumers torn between price consciousness and health awareness
Expanding retail horizons: from convenience stores to social commerce
WHAT’S NEXT?
Expansion of digital platforms
Premium quality and organic appeal: health and sustainability driving fruit choices
Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fruits by Category: Value 2020-2025
Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN THAILAND
EXECUTIVE SUMMARY
Conflicting forces shaping development of fresh food in Thailand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Increasing competition
Health awareness supports demand, but the desire for convenience presents a challenge
WHAT’S NEXT?
Increasing adoption of traceability technology to reassure consumers
Rising interest in plant-based and organic food
CHANNELS
Wet markets remain important
Expansion of online sales
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us