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Fruits in Morocco

Publisher Euromonitor International
Published Jan 22, 2026
Length 21 Pages
SKU # EP20807476

Description

Although there is a growing awareness of the health benefits of incorporating a selection of fruits and vegetables into your diet, the market continued to be limited by price rises and a deflated economy. With many households seeing their disposable income squeezed they were forced to prioritise their spending, which had a negative impact on sales of fruits. Most consumers looked for the cheapest options, such as imports of cheap mango from Senegal.

Euromonitor International's Fruits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Fruits in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
FRUITS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Despite high demand sales continue to decline due to economic pressures
INDUSTRY PERFORMANCE
Price rises remain an obstacle to growth in 2025 but signs of improvement are seen
WHAT’S NEXT?
Focus on healthy eating should bring some stability to the market
Climate change seen as the key threat to growth
Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fruits by Category: Value 2020-2025
Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
WHAT’S NEXT?
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
CHANNELS
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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