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Fruits in Morocco

Publisher Euromonitor International
Published Jan 22, 2025
Length 20 Pages
SKU # EP19535679

Description

Fruits in Morocco


In 2024, total volume sales of fruits in Morrocco fell by 4%. Oranges, tangerines, and mandarins were Morocco's largest fruit category in 2024, accounting for nearly 45% of total fruit production. However, in 2024, the volume sales of citrus fruits declined due to poor harvests driven by drought and extreme weather conditions. The hot summer of 2023 and a lack of rainfall severely impacted flowering and fruit development. As a result, local demand for citrus fruits slowed down, exacerbated by ri...

Euromonitor International's Fruits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Fruits in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
FRUITS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weather conditions and rising price points challenge the domestic demand for fruits
Cost-effective fruit options gain ground as higher unit prices deter consumers
Climate challenges impact domestic supply as Morrocco imports fresh fruits
PROSPECTS AND OPPORTUNITIES
Fruit consumption is predicted to see an ongoing decline as high prices and weather conditions challenge sales
Premium fruit options are set to lose ground as consumers migrate to affordable options
Demand for pineapple and kiwi is set to fall as prices remain high across the forecast period
Summary 1 Major Processors of Fruits 2024
CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2019-2024
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Fruits by Category: Volume 2019-2024
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Fruits by Category: Value 2019-2024
Table 6 Retail Sales of Fruits by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
Table 12 Forecast Retail Sales of Fruits by Category: Value 2024-2029
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 16 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 18 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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