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Fruits in Germany

Publisher Euromonitor International
Published Jan 20, 2026
Length 22 Pages
SKU # EP20807649

Description

Fresh fruit retail volume sales in Germany increased steadily in 2025, supported by continued demand for healthier, natural choices and improved year-round availability. Elevated food prices still constrained purchasing, with discounts and private label gaining importance as households kept spending conservative. Organic fruit consumption slowed as price sensitivity reduced willingness to pay a premium, even as longer-term interest in regional and more sustainable produce remained in place. Over...

Euromonitor International's Fruits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Fruits in Germany
Euromonitor International
January 2026
List Of Contents And Tables
FRUITS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy eating sustains fruit growth amid intensified trading down
INDUSTRY PERFORMANCE
Inflation and price sensitivity shape consumer behaviour
Sustainability interest persists as premium willingness declines
WHAT’S NEXT?
Strong import demand and diversification of supply sources
Provenance and sustainability to provide impetus for the development of fruits
Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fruits by Category: Value 2020-2025
Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth
CHANNELS
Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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