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Fruits in China

Publisher Euromonitor International
Published Dec 05, 2025
Length 21 Pages
SKU # EP20638817

Description

Fruits witnessed strong volume and value growth over 2025, with sales rising in both retail and foodservice channels. Healthier diets are driving sales of fruits overall, whilst price sensitivity has resulted in more savvy purchasing decisions, with a shift towards seasonal and affordable fruits, such as apples and pears.

Euromonitor International's Fruits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Fruits in China
Euromonitor International
December 2025
List Of Contents And Tables
FRUITS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fruits consumption climbs amid stronger emphasis on healthy eating
INDUSTRY PERFORMANCE
Fruits category reaps the rewards of strong demand and local supply
Economic and climate factors weigh on purchasing decisions
WHAT’S NEXT?
Significant growth potential for the fruits category
Packaged and prepared fruits will raise the bar on convenience
Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fruits by Category: Value 2020-2025
Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN CHINA
EXECUTIVE SUMMARY
Health concerns fuel demand for fresh food
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Bright performance for fresh foods
Economic uncertainty leads to downtrading across categories
WHAT’S NEXT?
Positive evolution shaped by urbanisation and plant-based diets
Distribution is set to evolve with the adoption of digital technologies
Sustainable features to underpin evolution of branding strategies
CHANNELS
Small local grocers face growing competition from modern channel
Impressive performance for retail e-commerce
Contrasting performance between retail and foodservice channels
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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