Fresh Food in Italy
Description
Volume sales of fresh food in Italy increased in 2025, although growth slowed, while current value kept rising as input, logistics and energy costs held unit prices at elevated levels. Consumers stayed cost conscious and traded down within proteins, supporting eggs, nuts, fish and seafood, and poultry, while red meat lost frequency as health and sustainability concerns persisted. Demand for local and seasonal produce remained strong, but climate volatility continued to disrupt supply and pricing...
Euromonitor International's Fresh Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Fresh Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
82 Pages
- Fresh Food in Italy
- Euromonitor International
- January 2026
- List Of Contents And Tables
- FRESH FOOD IN ITALY
- EXECUTIVE SUMMARY
- Health-led demand supports fresh food despite inflation
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
- Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
- WHAT’S NEXT?
- Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
- Wellness concerns favour fresh food despite packaged threat
- CHANNELS
- Italians maintain habit of shopping at neighbourhood stores
- Discounters channel benefits from favourable pricing and increased focus on sustainability
- MARKET DATA
- Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
- Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
- Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
- Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
- Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
- Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
- Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
- Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
- Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
- Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
- Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
- Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
- Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
- Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MEAT IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affordability and ethics reshape meat demand in 2025
- INDUSTRY PERFORMANCE
- Poultry drives growth as red meat falls in 2025
- Sustainability and animal welfare undermine appeal of red meat
- WHAT’S NEXT?
- Poultry will continue to drive growth amid persistent shift away from red meat
- Premiumisation trend to be pushed by demand for organic and sustainable options
- Summary 2 Major Processors of Meat 2025
- CATEGORY DATA
- Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
- Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
- Table 17 Retail Sales of Meat by Category: Volume 2020-2025
- Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
- Table 19 Retail Sales of Meat by Category: Value 2020-2025
- Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
- Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
- Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
- Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
- Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
- Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
- Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
- Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FISH AND SEAFOOD IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Price stability and variety lift fish and seafood demand
- INDUSTRY PERFORMANCE
- Fish rises through healthy profile in 2025
- Sustainable sourcing as key concern
- WHAT’S NEXT?
- Further growth forecast for fresh fish and seafood despite competitive challenge from processed variants
- Invasion of blue crabs threatens local production
- Summary 3 Major Processors of Fish and Seafood 2025
- CATEGORY DATA
- Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
- Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
- Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
- Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
- Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
- Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
- Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
- Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
- Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
- Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
- Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
- Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
- Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- PULSES IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affordability and versatility strengthen pulses in 2025
- INDUSTRY PERFORMANCE
- Pulses benefits from low cost and high protein
- Updated image of fresh pulses lures younger Italians amid rising competitive threat from packaged formats
- WHAT’S NEXT?
- Rising interest in ethnic cuisine and versatile nature of pulses ensure further growth
- Sustainable sourcing to become increasingly important
- Summary 4 Major Processors of Pulses 2025
- CATEGORY DATA
- Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
- Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
- Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
- Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
- Table 45 Retail Sales of Pulses by Category: Value 2020-2025
- Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
- Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
- Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
- Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
- Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
- Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
- Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
- Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- VEGETABLES IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Climate volatility keeps growth uneven
- INDUSTRY PERFORMANCE
- Volume sales rise but category faces climate-related challenges
- Provenance becomes more important as consumers make more responsible choices
- WHAT’S NEXT?
- Growth in vegetables remains subject to climatic conditions but supported by increased health awareness
- Rising popularity of frozen vegetables hinders growth protentional of fresh variants, though new vegetables could add fresh impetus
- Summary 5 Major Processors of Vegetables 2025
- CATEGORY DATA
- Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
- Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
- Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
- Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
- Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
- Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
- Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
- Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
- Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
- Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
- Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
- Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
- Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STARCHY ROOTS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sweet potatoes lift starchy roots despite supply headwinds
- INDUSTRY PERFORMANCE
- Sweet potatoes drive growth, outpacing broader category
- Affordability of potatoes protects sales amid climate volatility and supply chain problems
- WHAT’S NEXT?
- Central role of potatoes ensures future growth of starchy roots in Italy
- Rising demand for organic, sustainable and new varieties of potatoes
- Summary 6 Major Processors of Starchy Roots 2025
- CATEGORY DATA
- Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
- Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
- Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
- Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
- Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
- Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
- Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
- Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
- Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
- Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
- Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
- Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
- Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FRUITS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising costs and weather shocks keep fruit growth muted
- INDUSTRY PERFORMANCE
- Fruits sees only marginal volume growth thanks to rising costs
- Cherries falls as prices surge, while bananas benefits from convenience and affordability
- WHAT’S NEXT?
- Health trends will support sales in fruits despite persistent challenges, as players invest more in sustainability
- Italians show increased interested in novel and exotic fruits
- Summary 7 Major Processors of Fruits 2025
- CATEGORY DATA
- Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
- Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
- Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
- Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
- Table 84 Retail Sales of Fruits by Category: Value 2020-2025
- Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
- Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
- Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
- Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
- Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
- Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
- Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
- Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- NUTS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Supply inflation tests pricing, but demand holds up
- INDUSTRY PERFORMANCE
- Walnuts drives solid volume growth for nuts in 2025
- Nuts see increased uptake through foodservice though domestic producers face challenges
- WHAT’S NEXT?
- Nuts will continue to benefit from health positioning
- Traceability and authenticity to become increasingly important
- Summary 8 Major Processors of Nuts 2025
- CATEGORY DATA
- Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
- Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
- Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
- Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
- Table 97 Retail Sales of Nuts by Category: Value 2020-2025
- Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
- Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
- Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
- Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
- Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
- Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
- Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
- Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- EGGS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affordability anchors demand as welfare standards rise
- INDUSTRY PERFORMANCE
- Eggs continues to benefit from staple nature and affordability
- Animal welfare concerns drive development
- WHAT’S NEXT?
- Traceability and clean labelling to come to the fore
- Possible obstacles to stronger growth include rising costs though marketing and innovation should bolster sales
- Summary 9 Major Processors of Eggs 2025
- CATEGORY DATA
- Table 106 Total Sales of Eggs: Total Volume 2020-2025
- Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
- Table 108 Retail Sales of Eggs: Volume 2020-2025
- Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
- Table 110 Retail Sales of Eggs: Value 2020-2025
- Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
- Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
- Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
- Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
- Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
- Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
- Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
- Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SUGAR AND SWEETENERS IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sweeteners drive marginal rebound amid structural headwinds
- INDUSTRY PERFORMANCE
- Sugar and sweeteners turns in positive performance in 2025
- Health and sustainability remain key concerns for Italian consumers
- WHAT’S NEXT?
- Sugar and sweeteners faces further struggles in forecast period
- Sugar tax set to undermine category progress
- Summary 10 Major Processors of Sugar and Sweeteners 2025
- CATEGORY DATA
- Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
- Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
- Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
- Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
- Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
- Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
- Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
- Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
- Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
- Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
- Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
- Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
- Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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