Fresh Food in Germany
Description
Germany’s fresh food industry recorded a slight increase in total volume sales in 2025, led by eggs growing while meat and fish and seafood post only marginal gains. Health, sustainability and sourcing transparency continue to steer consumption towards plant-based options and lighter proteins, supporting nuts and pulses, vegetables, poultry and selected seafood. Meat demand remained under pressure as consumers reduce intake and shift from red meat to chicken, alongside a quality-over-quantity fo...
Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
72 Pages
- Fresh Food in Germany
- Euromonitor International
- January 2026
- List Of Contents And Tables
- FRESH FOOD IN GERMANY
- EXECUTIVE SUMMARY
- Foodservice revival reshapes fresh food demand in 2025
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
- Meat suffers as consumers shift towards plant-based diets
- Health and sustainability concerns continue to shape progress and innovation
- WHAT’S NEXT?
- Flat growth forecast for fresh food in Germany
- Prevailing trends will drive development, offering potential for growth
- CHANNELS
- Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
- Discounters rises as consumers focus on value for money
- MARKET DATA
- Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
- Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
- Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
- Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
- Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
- Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
- Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
- Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
- Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
- Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
- Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
- Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
- Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
- Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MEAT IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Plant-based alternatives intensify pressure on meat volumes
- INDUSTRY PERFORMANCE
- Slow growth in meat consumption amid rise of flexitarianism
- Inflation pressures reshape purchasing behaviour, while ethical and sustainability attributes drive innovation
- WHAT’S NEXT?
- Reduced consumption and rise of meat alternatives
- Animal welfare comes to the fore
- Summary 2 Major Processors of Meat 2025
- CATEGORY DATA
- Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
- Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
- Table 17 Retail Sales of Meat by Category: Volume 2020-2025
- Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
- Table 19 Retail Sales of Meat by Category: Value 2020-2025
- Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
- Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
- Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
- Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
- Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
- Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
- Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
- Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FISH AND SEAFOOD IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Import reliance and sustainability concerns shape fish and seafood demand
- INDUSTRY PERFORMANCE
- Consumers focus on convenience and affordable fish and seafood
- Sustainability and supply challenges
- WHAT’S NEXT?
- Growing adoption as part of a healthy diet to boost fish and seafood sales
- Sustainability and ethical sourcing shape category developments
- Summary 3 Major Processors of Fish and Seafood 2025
- CATEGORY DATA
- Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
- Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
- Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
- Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
- Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
- Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
- Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
- Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
- Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
- Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
- Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
- Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
- Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- PULSES IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Plant-based eating and global cuisines broadened the role of pulses
- INDUSTRY PERFORMANCE
- 2025 sees rising demand for plant-based proteins
- Culinary innovation and cultural integration
- WHAT’S NEXT?
- Expansion of domestic pulse cultivation
- Integration into institutional and public nutrition
- Summary 4 Major Processors of Pulses 2025
- CATEGORY DATA
- Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
- Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
- Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
- Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
- Table 45 Retail Sales of Pulses by Category: Value 2020-2025
- Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
- Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
- Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
- Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
- Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
- Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
- Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
- Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- VEGETABLES IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Vegetables remain central to everyday meals as plant-based habits advance
- INDUSTRY PERFORMANCE
- Plant-based eating trend supports sales in vegetables
- Inflation drives value-oriented purchasing
- WHAT’S NEXT?
- Expansion of local and seasonal vegetable production
- Institutional adoption and public health integration
- Summary 5 Major Processors of Vegetables 2025
- CATEGORY DATA
- Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
- Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
- Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
- Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
- Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
- Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
- Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
- Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
- Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
- Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
- Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
- Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
- Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STARCHY ROOTS IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Potatoes remain favourite though diets diversify starchy roots demand
- INDUSTRY PERFORMANCE
- Continued dominance of potatoes with growth in convenience formats
- Rising interest in sweet potatoes and exotic starches
- WHAT’S NEXT?
- Diversity set to grow in starchy roots
- Growth in sustainable and regional production
- Summary 6 Major Processors of Starchy Roots 2025
- CATEGORY DATA
- Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
- Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
- Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
- Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
- Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
- Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
- Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
- Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
- Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
- Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
- Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
- Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
- Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FRUITS IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Healthy eating sustains fruit growth amid intensified trading down
- INDUSTRY PERFORMANCE
- Inflation and price sensitivity shape consumer behaviour
- Sustainability interest persists as premium willingness declines
- WHAT’S NEXT?
- Strong import demand and diversification of supply sources
- Provenance and sustainability to provide impetus for the development of fruits
- Summary 7 Major Processors of Fruits 2025
- CATEGORY DATA
- Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
- Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
- Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
- Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
- Table 84 Retail Sales of Fruits by Category: Value 2020-2025
- Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
- Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
- Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
- Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
- Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
- Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
- Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
- Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- NUTS IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Plant-based snacking kept nuts in growth mode
- INDUSTRY PERFORMANCE
- Consumer spending shaped by inflation and cost-of-living concerns
- Health awareness drives nut consumption despite economic pressure
- WHAT’S NEXT?
- Germany’s heavy reliance on imports creates opportunities for global suppliers
- Digital retail and direct-to-consumer channels expand
- Summary 8 Major Processors of Nuts 2025
- CATEGORY DATA
- Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
- Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
- Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
- Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
- Table 97 Retail Sales of Nuts by Category: Value 2020-2025
- Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
- Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
- Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
- Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
- Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
- Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
- Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
- Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- EGGS IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Organic and free-range drive next phase for eggs
- INDUSTRY PERFORMANCE
- Stable demand for eggs as a household staple
- Growing preference for ethical and sustainable production
- WHAT’S NEXT?
- Rising imports to meet ethical and organic demand
- Expansion of online and direct-to-consumer channels
- Summary 9 Major Processors of Eggs 2025
- CATEGORY DATA
- Table 106 Total Sales of Eggs: Total Volume 2020-2025
- Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
- Table 108 Retail Sales of Eggs: Volume 2020-2025
- Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
- Table 110 Retail Sales of Eggs: Value 2020-2025
- Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
- Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
- Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
- Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
- Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
- Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
- Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
- Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SUGAR AND SWEETENERS IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Reformulation and moderation kept sugar and sweeteners near flat in 2025
- INDUSTRY PERFORMANCE
- Health-conscious consumption reduces sugar intake
- Value-oriented purchasing and rise of private label
- WHAT’S NEXT?
- Innovation in low-calorie and functional sweeteners
- Expansion of private label offerings
- Summary 10 Major Processors of Sugar and Sweeteners 2025
- CATEGORY DATA
- Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
- Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
- Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
- Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
- Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
- Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
- Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
- Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
- Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
- Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
- Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
- Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
- Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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