Fresh Food in Germany

Total volume sales of fresh food in Germany registered a slight increase in 2024, following flat growth in 2023. Only eggs posted above a mid-single-digit increase in total volume sales at the end of the review period, with most other categories recording slight-to-moderate increases. Meanwhile, fish and seafood and meat saw declines in total volume sales in 2024. The development of and volume growth trajectories of fresh food were informed by evolving consumer preferences, health and wellness a...

Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fresh Food in Germany
Euromonitor International
June 2025
List Of Contents And Tables
FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Foodservice demand recovers as retail struggles with reduced meat consumption
Strong ethical labelling developments to help consumers make informed choices
PROSPECTS AND OPPORTUNITIES
Quality meat consumption to shape demand amidst reduced consumption and shifts to protein alternatives
Ethical concerns to continue to exert a strong influence on the category
Summary 2 Major Processors of Meat 2024
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
Table 17 Retail Sales of Meat by Category: Volume 2019-2024
Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
Table 19 Retail Sales of Meat by Category: Value 2019-2024
Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FISH AND SEAFOOD IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduced consumption of animal products underpins dip in total volume sales
Discounters continue to leverage wide assortments and affordability
PROSPECTS AND OPPORTUNITIES
Healthy eating and sustainable and ethical sourcing to shape demand in fish and seafood
Geography and economic factors and product type to impact demand trends
Summary 3 Major Processors of Fish and Seafood 2024
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
PULSES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Foodservice drives volume growth for pulses as consumers experiment with food choices
Peas fit well with the key plant-based diet trend
PROSPECTS AND OPPORTUNITIES
Positive outlook for local production and sales
Fava beans and soy beans to enhance an increasingly wide-reaching category
Summary 4 Major Processors of Pulses 2024
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
Table 45 Retail Sales of Pulses by Category: Value 2019-2024
Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
VEGETABLES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Foodservice continues to make gains while price competition spurs retail volume growth
Tomatoes and onion remain versatile and popular choices
PROSPECTS AND OPPORTUNITIES
Provenance and seasonality to play key roles in vegetables
Sustainability to gain prominence in production and consumption trends
Summary 5 Major Processors of Vegetables 2024
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
STARCHY ROOTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift to sweet potatoes as urban consumers diversify their choices
Slow return to fresh potatoes
PROSPECTS AND OPPORTUNITIES
Organic potatoes to gain momentum
Significant growth opportunities for non-potato starchy roots through foodservice and retail
Summary 6 Major Processors of Starchy Roots 2024
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRUITS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Upturn for fruits although consumption remains underdeveloped
Consumers diversify their fruit choices
PROSPECTS AND OPPORTUNITIES
Total volume sales are set to improve as consumers look for healthier food options
Provenance and sustainability to provide impetus for the development of fruits in Germany
Summary 7 Major Processors of Fruits 2024
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
Table 84 Retail Sales of Fruits by Category: Value 2019-2024
Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
NUTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers revive their interest in nuts as price movements stabilise
Robust preference for affordable and versatile peanuts
PROSPECTS AND OPPORTUNITIES
Players and climate change to stimulate investments in nut products and production
Nuts to benefit from health positioning
Summary 8 Major Processors of Nuts 2024
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
Table 97 Retail Sales of Nuts by Category: Value 2019-2024
Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
EGGS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability and versatility drive a strong performance for eggs
Consumer interest in higher protein intake favours eggs
PROSPECTS AND OPPORTUNITIES
Eggs to ride key food and diet trends to gain consumers
Health and sustainability trends to benefit organic eggs
Summary 9 Major Processors of Eggs 2024
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2019-2024
Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
Table 108 Retail Sales of Eggs: Volume 2019-2024
Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
Table 110 Retail Sales of Eggs: Value 2019-2024
Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
Table 117 Forecast Retail Sales of Eggs: Value 2024-2029
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2024-2029
SUGAR AND SWEETENERS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Germany has a sweet tooth although growing health concerns limit per capita consumption
The offer of sweeteners develops as concerns over sugar intake increase
PROSPECTS AND OPPORTUNITIES
Key obstacles dampen the outlook for sugar and sweeteners
Search for less harmful sweeteners to shape category development and consumer purchasing decisions
Summary 10 Major Processors of Sugar and Sweeteners 2024
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
Table 123 Retail Sales of Sugar and Sweeteners: Value 2019-2024
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings