
Fresh Food in Germany
Description
Total volume sales of fresh food in Germany registered a slight increase in 2024, following flat growth in 2023. Only eggs posted above a mid-single-digit increase in total volume sales at the end of the review period, with most other categories recording slight-to-moderate increases. Meanwhile, fish and seafood and meat saw declines in total volume sales in 2024. The development of and volume growth trajectories of fresh food were informed by evolving consumer preferences, health and wellness a...
Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
66 Pages
- Fresh Food in Germany
- Euromonitor International
- June 2025
- List Of Contents And Tables
- FRESH FOOD IN GERMANY
- EXECUTIVE SUMMARY
- Fresh food in 2024: The big picture
- 2024 key trends
- Retailing developments
- What next for fresh food?
- MARKET DATA
- Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
- Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
- Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
- Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
- Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
- Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
- Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
- Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
- Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
- Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
- Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
- Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
- Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
- Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MEAT IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Foodservice demand recovers as retail struggles with reduced meat consumption
- Strong ethical labelling developments to help consumers make informed choices
- PROSPECTS AND OPPORTUNITIES
- Quality meat consumption to shape demand amidst reduced consumption and shifts to protein alternatives
- Ethical concerns to continue to exert a strong influence on the category
- Summary 2 Major Processors of Meat 2024
- CATEGORY DATA
- Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
- Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
- Table 17 Retail Sales of Meat by Category: Volume 2019-2024
- Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
- Table 19 Retail Sales of Meat by Category: Value 2019-2024
- Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
- Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
- Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
- Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
- Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
- Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
- Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
- Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
- FISH AND SEAFOOD IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Reduced consumption of animal products underpins dip in total volume sales
- Discounters continue to leverage wide assortments and affordability
- PROSPECTS AND OPPORTUNITIES
- Healthy eating and sustainable and ethical sourcing to shape demand in fish and seafood
- Geography and economic factors and product type to impact demand trends
- Summary 3 Major Processors of Fish and Seafood 2024
- CATEGORY DATA
- Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
- Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
- Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
- Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
- Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
- Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
- Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
- Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
- Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
- Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
- Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
- Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
- Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
- PULSES IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Foodservice drives volume growth for pulses as consumers experiment with food choices
- Peas fit well with the key plant-based diet trend
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for local production and sales
- Fava beans and soy beans to enhance an increasingly wide-reaching category
- Summary 4 Major Processors of Pulses 2024
- CATEGORY DATA
- Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
- Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
- Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
- Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
- Table 45 Retail Sales of Pulses by Category: Value 2019-2024
- Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
- Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
- Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
- Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
- Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
- Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
- Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
- Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
- VEGETABLES IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Foodservice continues to make gains while price competition spurs retail volume growth
- Tomatoes and onion remain versatile and popular choices
- PROSPECTS AND OPPORTUNITIES
- Provenance and seasonality to play key roles in vegetables
- Sustainability to gain prominence in production and consumption trends
- Summary 5 Major Processors of Vegetables 2024
- CATEGORY DATA
- Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
- Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
- Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
- Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
- Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
- Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
- Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
- Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
- Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
- Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
- Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
- Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
- Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
- STARCHY ROOTS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Shift to sweet potatoes as urban consumers diversify their choices
- Slow return to fresh potatoes
- PROSPECTS AND OPPORTUNITIES
- Organic potatoes to gain momentum
- Significant growth opportunities for non-potato starchy roots through foodservice and retail
- Summary 6 Major Processors of Starchy Roots 2024
- CATEGORY DATA
- Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
- Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
- Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
- Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
- Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
- Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
- Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
- Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
- Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
- Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
- Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
- Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
- Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
- FRUITS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Upturn for fruits although consumption remains underdeveloped
- Consumers diversify their fruit choices
- PROSPECTS AND OPPORTUNITIES
- Total volume sales are set to improve as consumers look for healthier food options
- Provenance and sustainability to provide impetus for the development of fruits in Germany
- Summary 7 Major Processors of Fruits 2024
- CATEGORY DATA
- Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
- Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
- Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
- Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
- Table 84 Retail Sales of Fruits by Category: Value 2019-2024
- Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
- Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
- Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
- Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
- Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
- Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
- Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
- Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
- NUTS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers revive their interest in nuts as price movements stabilise
- Robust preference for affordable and versatile peanuts
- PROSPECTS AND OPPORTUNITIES
- Players and climate change to stimulate investments in nut products and production
- Nuts to benefit from health positioning
- Summary 8 Major Processors of Nuts 2024
- CATEGORY DATA
- Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
- Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
- Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
- Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
- Table 97 Retail Sales of Nuts by Category: Value 2019-2024
- Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
- Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
- Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
- Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
- Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
- Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
- Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
- Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
- EGGS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Affordability and versatility drive a strong performance for eggs
- Consumer interest in higher protein intake favours eggs
- PROSPECTS AND OPPORTUNITIES
- Eggs to ride key food and diet trends to gain consumers
- Health and sustainability trends to benefit organic eggs
- Summary 9 Major Processors of Eggs 2024
- CATEGORY DATA
- Table 106 Total Sales of Eggs: Total Volume 2019-2024
- Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
- Table 108 Retail Sales of Eggs: Volume 2019-2024
- Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
- Table 110 Retail Sales of Eggs: Value 2019-2024
- Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
- Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
- Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
- Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
- Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029
- Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
- Table 117 Forecast Retail Sales of Eggs: Value 2024-2029
- Table 118 Forecast Retail Sales of Eggs: % Value Growth 2024-2029
- SUGAR AND SWEETENERS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Germany has a sweet tooth although growing health concerns limit per capita consumption
- The offer of sweeteners develops as concerns over sugar intake increase
- PROSPECTS AND OPPORTUNITIES
- Key obstacles dampen the outlook for sugar and sweeteners
- Search for less harmful sweeteners to shape category development and consumer purchasing decisions
- Summary 10 Major Processors of Sugar and Sweeteners 2024
- CATEGORY DATA
- Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
- Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
- Table 121 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
- Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
- Table 123 Retail Sales of Sugar and Sweeteners: Value 2019-2024
- Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
- Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
- Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
- Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
- Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
- Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
- Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
- Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029
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