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Fragrances in New Zealand

Publisher Euromonitor International
Published Jul 15, 2025
Length 22 Pages
SKU # EP20215109

Description

Fragrances maintained positive sales in New Zealand in 2024, despite uncertain economic conditions, and with premium fragrances performing better than mass options. Unlike many personal care categories, fragrances are not as essential of a purchase, especially ones which are positioned as premium. So, consumer spending on fragrances will be somewhat dictated by their purchasing power. However, the category has still performed at an adequate level, suggesting that there is strong enough demand fo...

Euromonitor International's Fragrances in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Fragrances in New Zealand
Euromonitor International
July 2025
List Of Contents And Tables
FRAGRANCES IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fragrances maintain a positive performance, despite uncertain economic conditions
Elizabeth Arden and L'Oréal maintain their leading places
Department stores maintain lead, with pharmacies and e-commerce also attracting consumers’ attention
PROSPECTS AND OPPORTUNITIES
A positive outlook for fragrances as consumer spending recovers
The retail experience will continue to play an integral feature in sales of fragrances
New scents will drive product innovation to excite and appeal to consumers
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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