Fragrances in New Zealand

Fragrances maintained positive sales in New Zealand in 2024, despite uncertain economic conditions, and with premium fragrances performing better than mass options. Unlike many personal care categories, fragrances are not as essential of a purchase, especially ones which are positioned as premium. So, consumer spending on fragrances will be somewhat dictated by their purchasing power. However, the category has still performed at an adequate level, suggesting that there is strong enough demand fo...

Euromonitor International's Fragrances in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.