
Fragrances in Thailand
Description
Fragrances is enjoying dynamic volume and value growth in Thailand, reflecting a growing emphasis on wellness and self-care. With consumers returning to normal and hectic lifestyles in the post-pandemic era, many individuals are using fragrances as tools to support mental and emotional wellbeing. Brands are formulating scents that not only provide a pleasant aroma but also support the emotional well-being of consumers.
Euromonitor International's Fragrances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Fragrances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Fragrances in Thailand
- Euromonitor International
- May 2025
- List Of Contents And Tables
- FRAGRANCES IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Fragrances tap into wellness trend and need for affordable alternatives to premium scents
- Neo Corporate Co Ltd experiences marginal decline in share as affordable smaller brands gain interest
- Department stores extend leading role in fragrance distribution
- PROSPECTS AND OPPORTUNITIES
- Mass perfume brands to extend product portfolios
- Thai perfumes set to gain popularity as the tourism industry recovers
- Fragrance brands to offer more eco-friendly qualities, including organic formulations and refillable packaging
- CATEGORY DATA
- Table 1 Sales of Fragrances by Category: Value 2019-2024
- Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
- Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN THAILAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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