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Fragrances in Morocco

Publisher Euromonitor International
Published Jul 09, 2025
Length 21 Pages
SKU # EP20199727

Description

Retail value sales of fragrances continued to grow in 2024, as scents remained deeply embedded in Moroccan culture as an affordable indulgence and a form of self-expression. Both men and women increasingly viewed fragrances as part of their daily routine, with many consumers using different scents depending on the occasion, season, or mood. Fragrances also remained a popular gift, especially for birthdays, weddings, and religious celebrations. Women in particular continued to engage actively wit...

Euromonitor International's Fragrances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Fragrances in Morocco
Euromonitor International
July 2025
List Of Contents And Tables
FRAGRANCES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Daily fragrance use supported by wide availability and emotional appeal
L’Oréal Maroc retains its lead across mass and premium
Beauty specialists remain dominant, while e-commerce faces barriers
PROSPECTS AND OPPORTUNITIES
Mass fragrances to outperform premium offerings in an increasingly cost-conscious climate
Fragrances increasingly used in corporate gifting and festive occasions
Masstige innovation offers aspirational alternatives in a value-driven market
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN MOROCCO
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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