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Fragrances in Malaysia

Publisher Euromonitor International
Published May 13, 2025
Length 25 Pages
SKU # EP20050230

Description

Fragrances in Malaysia enjoyed further double-digit retail volume and current value increases in 2024, with value slightly outpacing volume growth. While inflationary pressure on prices played a role in this performance, strong growth in premium men’s fragrances and premium women’s fragrances boosted retail value sales increments. Nonetheless, mass men’s fragrances and mass women’s fragrances also witnessed fast growth at the end of the review period to ensure a strong performance in retail volu...

Euromonitor International's Fragrances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Fragrances in Malaysia
Euromonitor International
May 2025
List Of Contents And Tables
FRAGRANCES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The category sees the fast emergence of body mists and affordability initiatives
L’Oréal leverages strong brands to maintain the leadership of a highly fragmented competitive landscape
Newly opened high-end outlets help department stores to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
The development of premium retailing and emergence of body mists to provide key growth drivers
Marketing and retail dynamics to boost fragrances in Malaysia
Sustainable products and packaging to move to the fore
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN MALAYSIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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