Fragrances in Italy

Fragrances continued to see strong growth in current value terms in 2024, continuing on from the dynamic growth seen in the previous few years. The category is a driving force of sales of beauty and personal care in Italy and has become the new indicator of consumers' economic resilience. This phenomenon, previously known as the lipstick index, reflects the tendency of consumers to invest in fragrances as a form of personal gratification and a small luxury that is accessible even in periods of e...

Euromonitor International's Fragrances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.