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Fragrances in India

Publisher Euromonitor International
Published Aug 29, 2025
Length 23 Pages
SKU # EP20363774

Description

In 2024, men’s fragrances continued to dominate overall sales of fragrances in India, but a clear shift emerged toward premium over mass products. While mass fragrances remains larger in absolute terms, the growth momentum in 2024 was decisively led by international and high-end brands operating in premium fragrances. This reflects the rise in disposable incomes, growing aspirations in urban areas of India, and the influence of global grooming norms that have been shaped by social media.

Euromonitor International's Fragrances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Fragrances in India
Euromonitor International
August 2025
List Of Contents And Tables
FRAGRANCES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances gain momentum in 2024 thanks to shift to daily usage
Skin care brands blur category lines, intensifying competition in fragrances
E-commerce and quick commerce emerge as key channels driving accessibility and impulse purchases
PROSPECTS AND OPPORTUNITIES
Minis set to drive trial of luxury fragrances among aspirational consumers
Body mists set to remain the most dynamic format
Layering-led formats and mix-your-own scents set to drive experimentation
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN INDIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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