In 2024, value sales of fragrances recorded a double-digit increase. Mass fragrances remained the largest category. The price of both mass and premium fragrances continued to rise over the review period, in line with the pattern seen across beauty and personal care. However, the uptick in social activities and more people returning to the workplace following hybrid working, also contributed to sales of fragrances in 2024.
Euromonitor International's Fragrances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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